Market Research Analysts and Marketing Specialists salary
The median pay for market research analysts and marketing specialists in the United States is $78,760 a year. About 899,580 people hold this job.
- 10th percentile
- $43,390
- 25th percentile
- $58,350
- Median percentile
- $78,760
- 75th percentile
- $108,310
- 90th percentile
- $155,480
Percentiles show the spread of pay, not experience. BLS does not report experience, so reading the 25th percentile as "entry level" is only a rough guide. Data period: BLS OEWS May 2025.
How to become: education, skills and job outlook
Highest-paying states · Highest-paying cities
By state
- Massachusetts $101,810
- Delaware $101,270
- New York $98,580
- District of Columbia $98,090
- Washington $95,120
- California $94,700
- Colorado $93,050
- New Jersey $88,190
- Minnesota $87,510
- Rhode Island $86,240
- Oregon $79,150
- Illinois $79,120
- North Carolina $78,410
- Connecticut $77,740
- Virginia $76,980
- Maryland $76,370
- Georgia $75,850
- Florida $75,450
- Vermont $74,880
- Ohio $72,790
- Texas $72,520
- Maine $71,980
- Arizona $71,940
- Nevada $71,840
- Kansas $70,430
- Missouri $70,140
- Tennessee $69,790
- South Carolina $69,440
- Pennsylvania $68,760
- Montana $68,080
- Michigan $66,780
- Alaska $66,710
- Iowa $66,390
- Arkansas $65,430
- Wisconsin $64,800
- New Hampshire $64,570
- Indiana $63,700
- South Dakota $63,490
- Utah $62,630
- New Mexico $61,950
- Oklahoma $61,940
- North Dakota $61,580
- Kentucky $61,480
- Wyoming $60,990
- Idaho $60,970
- Nebraska $60,000
- Louisiana $59,690
- Alabama $59,530
- Hawaii $59,390
- Mississippi $56,640
- West Virginia $52,340
By metro area
- San Jose, CA $141,960
- San Francisco, CA $123,250
- Boston, MA $102,390
- Seattle, WA $102,170
- New York, NY $100,520
- Denver, CO $99,040
- Minneapolis, MN $97,910
- Boulder, CO $97,600
- Durham, NC $93,110
- Worcester, MA $90,300
- Colorado Springs, CO $90,210
- Washington, DC $87,160
- Springfield, MA $85,970
- Greeley, CO $85,830
- Portland, OR $85,350
- Providence, RI $83,960
- Rochester, MN $83,030
- Fayetteville, AR $83,000
- Los Angeles, CA $82,990
- Charlotte, NC $82,930
- Trenton, NJ $82,110
- Richmond, VA $81,660
- Napa, CA $81,440
- Bridgeport, CT $81,030
- Austin, TX $80,460
- Chicago, IL $80,400
- Oxnard, CA $80,100
- Olympia, WA $79,910
- Santa Maria, CA $79,710
- Philadelphia, PA $79,420
- Barnstable Town, MA $79,150
- Dalton, GA $79,040
- Atlanta, GA $79,030
- Raleigh, NC $78,980
- Santa Cruz, CA $78,880
- Ithaca, NY $78,810
- Santa Rosa, CA $78,810
- Peoria, IL $78,700
- Sacramento, CA $78,630
- Hartford, CT $78,220
- Burlington, NC $77,860
- Bend, OR $77,240
- Nashville, TN $77,240
- Rochester, NY $77,170
- Syracuse, NY $77,110
- Detroit, MI $77,100
- Columbus, OH $77,010
- Jacksonville, FL $76,740
- Lakeland, FL $76,630
- Des Moines, IA $76,580
- Kennewick, WA $76,540
- Kiryas Joel, NY $76,300
- Bremerton, WA $76,220
- Albany, NY $76,140
- Buffalo, NY $75,990
- Pittsfield, MA $75,940
- Cincinnati, OH $75,750
- Niles, MI $75,470
- Hickory, NC $75,450
- Naples, FL $75,280
- Dallas, TX $75,240
- Tampa, FL $75,210
- New Haven, CT $74,790
- Burlington, VT $74,690
- Las Vegas, NV $74,670
- Baltimore, MD $74,620
- Phoenix, AZ $74,590
- Spartanburg, SC $74,510
- Fort Collins, CO $74,240
- St. Louis, MO $74,130
- Greensboro, NC $74,060
- Milwaukee, WI $73,880
- Stockton, CA $73,650
- Vallejo, CA $73,470
- Portland, ME $73,420
- Palm Bay, FL $73,350
- Lexington Park, MD $73,320
- Winston, NC $73,320
- Greenville, NC $73,300
- North Port, FL $73,260
- Mankato, MN $73,020
- St. Cloud, MN $73,000
- Wildwood, FL $72,890
- Orlando, FL $72,860
- Glens Falls, NY $72,580
- Kansas City, MO $72,580
- Amherst Town, MA $72,550
- Midland, TX $72,550
- Waterbury, CT $72,070
- Charlottesville, VA $72,010
- Greenville, SC $71,910
- Memphis, TN $71,600
- Modesto, CA $71,600
- Davenport, IA $71,590
- Harrisburg, PA $71,500
- Midland, MI $71,490
- Cleveland, OH $71,350
- Hilton Head Island, SC $71,330
- Port St. Lucie, FL $71,310
- Longview, WA $71,120
- Gainesville, FL $70,920
- Savannah, GA $70,860
- Chico, CA $70,820
- Hanford, CA $70,720
- Kenosha, WI $70,690
- Racine, WI $70,660
- Manchester, NH $70,570
- Salinas, CA $70,440
- Spokane, WA $70,390
- Battle Creek, MI $70,380
- Utica, NY $70,170
- Pueblo, CO $69,990
- Bakersfield, CA $69,910
- Riverside, CA $69,840
- Atlantic City, NJ $69,780
- Staunton, VA $69,660
- Virginia Beach, VA $69,560
- Wilmington, NC $69,480
- Wenatchee, WA $69,160
- Rocky Mount, NC $68,730