Highest-paying states for market research analysts and marketing specialists
Massachusetts leads at $101,810 a year. Pay is not adjusted for local prices; see each page for the cost-of-living view.
| Place | Median | 25th–75th |
|---|---|---|
| Massachusetts | $101,810 | $77,220–$133,460 |
| Delaware | $101,270 | $78,040–$135,880 |
| New York | $98,580 | $72,600–$129,430 |
| District of Columbia | $98,090 | $74,990–$132,300 |
| Washington | $95,120 | $67,590–$139,560 |
| California | $94,700 | $65,290–$134,630 |
| Colorado | $93,050 | $64,380–$126,670 |
| New Jersey | $88,190 | $68,150–$113,480 |
| Minnesota | $87,510 | $63,850–$123,720 |
| Rhode Island | $86,240 | $63,270–$103,340 |
| Oregon | $79,150 | $60,860–$107,990 |
| Illinois | $79,120 | $60,210–$104,800 |
| North Carolina | $78,410 | $58,430–$109,810 |
| Connecticut | $77,740 | $58,210–$104,380 |
| Virginia | $76,980 | $56,930–$105,620 |
| Maryland | $76,370 | $57,040–$100,340 |
| Georgia | $75,850 | $51,440–$107,260 |
| Florida | $75,450 | $52,650–$99,600 |
| Vermont | $74,880 | $61,290–$89,990 |
| Ohio | $72,790 | $52,420–$98,070 |
| Texas | $72,520 | $52,060–$98,320 |
| Maine | $71,980 | $54,460–$98,820 |
| Arizona | $71,940 | $49,980–$97,800 |
| Nevada | $71,840 | $51,320–$95,680 |
| Kansas | $70,430 | $52,850–$96,760 |
| Missouri | $70,140 | $48,680–$100,710 |
| Tennessee | $69,790 | $51,820–$96,520 |
| South Carolina | $69,440 | $51,410–$100,020 |
| Pennsylvania | $68,760 | $49,790–$96,670 |
| Montana | $68,080 | $53,190–$80,730 |
| Michigan | $66,780 | $49,990–$97,820 |
| Alaska | $66,710 | $53,560–$82,480 |
| Iowa | $66,390 | $50,010–$85,680 |
| Arkansas | $65,430 | $47,730–$102,420 |
| Wisconsin | $64,800 | $52,450–$89,560 |
| New Hampshire | $64,570 | $52,370–$96,450 |
| Indiana | $63,700 | $49,110–$86,080 |
| South Dakota | $63,490 | $52,150–$88,360 |
| Utah | $62,630 | $46,010–$85,450 |
| New Mexico | $61,950 | $48,770–$78,740 |
| Oklahoma | $61,940 | $45,370–$82,750 |
| North Dakota | $61,580 | $48,880–$79,880 |
| Kentucky | $61,480 | $47,950–$78,290 |
| Wyoming | $60,990 | $47,590–$78,010 |
| Idaho | $60,970 | $47,370–$84,310 |
| Nebraska | $60,000 | $47,600–$79,110 |
| Louisiana | $59,690 | $45,760–$82,660 |
| Alabama | $59,530 | $46,330–$79,690 |
| Hawaii | $59,390 | $42,040–$79,390 |
| Mississippi | $56,640 | $42,840–$73,980 |
| West Virginia | $52,340 | $38,250–$69,550 |
Data period: BLS OEWS May 2025.