Paycheck Atlas

Market Research Analysts and Marketing Specialists salary in California

The median market research analysts and marketing specialists in California earns $94,700 a year, 20% above the US median. After tax that is roughly $5,735 a month.

10th percentile
$48,440
25th percentile
$65,290
Median percentile
$94,700
75th percentile
$134,630
90th percentile
$181,600

Based on 119,070 employed. Data period: BLS OEWS May 2025. Percentiles show the spread of pay, not experience; reading the 25th percentile as "entry level" is only an approximation.

What you keep

$68,822 take-home a year
Gross pay$94,700
Federal income tax−$12,004
Social Security + Medicare−$7,245
California income tax (approx.)−$6,629
Monthly take-home$5,735
Every two weeks$2,647

Does it go far here?

$85,531Median pay in California is worth this at average US prices (local price level 110.7 vs 100).
36%of take-home pay goes to the median rent ($2,036 a month, Census ACS).

Top-paying jobs in California

JobMedian pay
Ophthalmologists, Except Pediatric$400,150
Neurologists$357,080
Airline Pilots, Copilots, and Flight Engineers$353,900
Psychiatrists$353,500
General Internal Medicine Physicians$313,890
Obstetricians and Gynecologists$301,240
Nurse Anesthetists$292,410
Physicians, All Other$281,590

All market research analysts and marketing specialists salaries · Take-home pay in California