Paycheck Atlas

Market Research Analysts and Marketing Specialists salary in Santa Cruz, CA

The median market research analysts and marketing specialists in Santa Cruz-Watsonville, CA earns $78,880 a year, about the same as the US median. After tax that is roughly $4,900 a month.

10th percentile
$48,170
25th percentile
$60,540
Median percentile
$78,880
75th percentile
$106,810
90th percentile
$145,600

Based on 440 employed. Data period: BLS OEWS May 2025. Percentiles show the spread of pay, not experience; reading the 25th percentile as "entry level" is only an approximation.

What you keep

$58,800 take-home a year
Gross pay$78,880
Federal income tax−$8,524
Social Security + Medicare−$6,034
California income tax (approx.)−$5,522
Monthly take-home$4,900
Every two weeks$2,262

Does it go far here?

$71,777Median pay in Santa Cruz, CA is worth this at average US prices (local price level 109.9 vs 100).
46%of take-home pay goes to the median rent ($2,264 a month, Census ACS).

Top-paying jobs in Santa Cruz, CA

JobMedian pay
Registered Nurses$170,960
Software Developers$156,910
Sales Managers$117,090
General and Operations Managers$105,360
Elementary School Teachers, Except Special Education$99,260
Secondary School Teachers, Except Special and Career/Technical Education$98,810
Accountants and Auditors$84,920
Business Operations Specialists, All Other$84,010

All market research analysts and marketing specialists salaries · Take-home pay in California