Paycheck Atlas

Market Research Analysts and Marketing Specialists salary in Visalia, CA

The median market research analysts and marketing specialists in Visalia, CA earns $66,330 a year, 16% below the US median. After tax that is roughly $4,236 a month.

10th percentile
$42,110
25th percentile
$50,060
Median percentile
$66,330
75th percentile
$90,630
90th percentile
$130,940

Based on 340 employed. Data period: BLS OEWS May 2025. Percentiles show the spread of pay, not experience; reading the 25th percentile as "entry level" is only an approximation.

What you keep

$50,833 take-home a year
Gross pay$66,330
Federal income tax−$5,780
Social Security + Medicare−$5,074
California income tax (approx.)−$4,643
Monthly take-home$4,236
Every two weeks$1,955

Does it go far here?

$66,446Median pay in Visalia, CA is worth this at average US prices (local price level 99.8 vs 100).
30%of take-home pay goes to the median rent ($1,280 a month, Census ACS).

Top-paying jobs in Visalia, CA

JobMedian pay
Education Administrators, Kindergarten through Secondary$163,130
Medical and Health Services Managers$125,770
Registered Nurses$125,180
General and Operations Managers$98,600
Elementary School Teachers, Except Special Education$98,430
Secondary School Teachers, Except Special and Career/Technical Education$97,610
Sales Managers$95,200
Police and Sheriff's Patrol Officers$90,910

All market research analysts and marketing specialists salaries · Take-home pay in California