Paycheck Atlas

Market Research Analysts and Marketing Specialists salary in Pocatello, ID

The median market research analysts and marketing specialists in Pocatello, ID earns $62,440 a year, 21% below the US median. After tax that is roughly $4,087 a month.

10th percentile
$38,130
25th percentile
$47,350
Median percentile
$62,440
75th percentile
$81,120
90th percentile
$101,310

Based on 110 employed. Data period: BLS OEWS May 2025. Percentiles show the spread of pay, not experience; reading the 25th percentile as "entry level" is only an approximation.

What you keep

$49,041 take-home a year
Gross pay$62,440
Federal income tax−$5,313
Social Security + Medicare−$4,777
Idaho income tax (approx.)−$3,309
Monthly take-home$4,087
Every two weeks$1,886

Does it go far here?

$70,231Median pay in Pocatello, ID is worth this at average US prices (local price level 88.9 vs 100).
23%of take-home pay goes to the median rent ($960 a month, Census ACS).

Top-paying jobs in Pocatello, ID

JobMedian pay
Registered Nurses$78,780
General and Operations Managers$78,100
Customer Service Representatives$37,940
Stockers and Order Fillers$36,560
Home Health and Personal Care Aides$34,390
Janitors and Cleaners, Except Maids and Housekeeping Cleaners$34,320
Retail Salespersons$30,220
Cashiers$28,910

All market research analysts and marketing specialists salaries · Take-home pay in Idaho