Paycheck Atlas

Market Research Analysts and Marketing Specialists salary in Madison, WI

The median market research analysts and marketing specialists in Madison, WI earns $67,990 a year, 14% below the US median. After tax that is roughly $4,421 a month.

10th percentile
$43,560
25th percentile
$53,040
Median percentile
$67,990
75th percentile
$91,640
90th percentile
$121,480

Based on 2,640 employed. Data period: BLS OEWS May 2025. Percentiles show the spread of pay, not experience; reading the 25th percentile as "entry level" is only an approximation.

What you keep

$53,057 take-home a year
Gross pay$67,990
Federal income tax−$6,128
Social Security + Medicare−$5,201
Wisconsin income tax (approx.)−$3,603
Monthly take-home$4,421
Every two weeks$2,041

Does it go far here?

$69,886Median pay in Madison, WI is worth this at average US prices (local price level 97.3 vs 100).
31%of take-home pay goes to the median rent ($1,354 a month, Census ACS).

Top-paying jobs in Madison, WI

JobMedian pay
Physicians, All Other$301,940
Chief Executives$217,010
Computer and Information Systems Managers$168,900
Architectural and Engineering Managers$160,700
Pharmacists$158,120
Financial Managers$148,970
Sales Managers$146,380
Human Resources Managers$140,680

All market research analysts and marketing specialists salaries · Take-home pay in Wisconsin