Paycheck Atlas

Market Research Analysts and Marketing Specialists salary in Appleton, WI

The median market research analysts and marketing specialists in Appleton, WI earns $65,110 a year, 17% below the US median. After tax that is roughly $4,254 a month.

10th percentile
$40,890
25th percentile
$50,890
Median percentile
$65,110
75th percentile
$81,090
90th percentile
$104,080

Based on 690 employed. Data period: BLS OEWS May 2025. Percentiles show the spread of pay, not experience; reading the 25th percentile as "entry level" is only an approximation.

What you keep

$51,045 take-home a year
Gross pay$65,110
Federal income tax−$5,633
Social Security + Medicare−$4,981
Wisconsin income tax (approx.)−$3,451
Monthly take-home$4,254
Every two weeks$1,963

Does it go far here?

$70,451Median pay in Appleton, WI is worth this at average US prices (local price level 92.4 vs 100).
25%of take-home pay goes to the median rent ($1,060 a month, Census ACS).

Top-paying jobs in Appleton, WI

JobMedian pay
Financial Managers$134,990
General and Operations Managers$109,890
Industrial Production Managers$108,680
Software Developers$102,970
First-Line Supervisors of Construction Trades and Extraction Workers$98,970
Project Management Specialists$98,290
Plumbers, Pipefitters, and Steamfitters$91,750
Registered Nurses$86,680

All market research analysts and marketing specialists salaries · Take-home pay in Wisconsin